Founded in 1949 in Kobe, Japan, Asics—an acronym for Anima Sana In Corpore Sano—has long been synonymous with performance, innovation, and holistic well-being. Renowned for its high-quality running and athletic footwear, Asics integrates cutting-edge technology with a commitment to mental and physical health, aiming to uplift individuals and communities through the power of sport.

Asics is dedicated to environmental stewardship, embedding sustainability into every facet of its operations:

• Science-Based Targets: Asics aims to reduce greenhouse gas emissions by 63% across its direct operations and supply chain by 2030, striving for net-zero emissions by 2050.
• Carbon Footprint Labeling: Pioneering transparency, Asics introduced carbon footprint labels on its products, including the Team Japan kits for the Paris 2024 Olympics, which achieved a 34% emission reduction compared to previous versions.
• Innovative Materials: The company utilizes recycled and bio-based materials, such as polyester from recycled PET bottles and sugarcane-derived components, in products like the GEL-NIMBUS® 27 and GEL-QUANTUM 360™ VIII.
• Circular Design Approach: Asics focuses on designing durable products, employing water-efficient dyeing techniques, and encouraging product longevity to minimize environmental impact.

Asics' commitment to social well-being is reflected in its comprehensive Corporate Social Responsibility (CSR) initiatives:

• People-Centric Framework: Under its Sustainability Framework, Asics emphasizes mental and physical well-being, diversity, equity, and inclusion, fostering a supportive environment for employees and communities.
• Supply Chain Transparency: The company ensures ethical practices across its supply chain, with 100% of Tier 1 supplier factories meeting Asics CSR standards through regular audits.
• Community Engagement: Initiatives like the "ONE FUTURE PROJECT" in Japan educate children on recycling and diversity through sports, promoting social awareness from a young age.

At Outside Sports, we champion brands that harmonize performance with purpose. Asics exemplifies this ethos, delivering exceptional athletic gear while steadfastly pursuing environmental sustainability and social responsibility. Their holistic approach resonates with our commitment to supporting individuals who seek excellence in sport and conscientious living.

Choosing Asics means embracing a brand that not only enhances your athletic journey but also contributes positively to the planet and society.