Founded in 2008 by three friends in France, Picture exists to fight climate change through innovation, circular design, and transparency. From day one, their vision has been clear:

“A global brand driven by our passion for the outdoors and our commitment to a sustainable future.”

Picture is proudly a Benefit Corporation (B Corporation), legally committed to balancing profit with purpose. Every decision they make—from sourcing and design to shipping and packaging—aims to reduce environmental impact while supporting fair and ethical production.

100% Renewable Energy at HQ: Picture’s French headquarters runs entirely on renewable energy and has a low-carbon impact design.

Bio-Based and Recycled Materials: Many of their outerwear shells are made with bio-based polyester from sugarcane waste or recycled polyester from plastic bottles.

PFC-Free: Since 2017, all water-repellent treatments on Picture products have been PFC-free, helping protect waterways and ecosystems.

Circular Design: Picture designs products with the end of their life in mind. Their Circular Program focuses on repair, reuse, and recycling to reduce waste and keep gear in play longer.

Eco-Packaging: All garments are shipped in recycled cardboard or biodegradable bags, minimizing single-use plastic.

Carbon Budgeting: Picture tracks its emissions through a detailed carbon budget and offsets unavoidable emissions through verified climate projects.

Fair Labor Certification: Picture partners with factories that are audited for fair labor practices, many of which are Fair Wear Foundation members.

Supplier Transparency: They publish supply chain maps and details about their production partners so customers can see where and how their clothing is made.

Support for Environmental NGOs: Picture works closely with grassroots organizations like Protect Our Winters and Surfrider Foundation, contributing financially and through advocacy to climate and conservation efforts.

At Outside Sports, we share Picture’s belief that the outdoor industry must be part of the climate solution—not the problem. As a family-owned business that values the wild places around us, we’re proud to support brands that take bold steps toward meaningful change.

Picture leads by example with cutting-edge materials, circular design strategies, and complete transparency in their supply chain. They don’t just talk about sustainability—they build it into every seam.

When you buy Picture from Outside Sports, you’re supporting climate action, ethical manufacturing, and a future where style, performance, and responsibility go hand in hand.