Launched in the French Alps in 2009, Hoka redefined running shoes with bold cushioning, rockered soles, and ultra-lightweight designs. From road runners to trail adventurers, Hoka is loved for its smooth, supportive ride and its commitment to pushing boundaries in both performance and sustainability.

• Earth-Friendly Materials: Hoka has expanded its use of recycled polyester, sugarcane-based EVA, and algae-derived foams in key models like the Anacapa, Arahi, and Clifton.
• Packaging: All Hoka shoe boxes are made from 100% recycled paper, and printed with soy-based inks.
• Carbon & Water Tracking: Hoka tracks the carbon and water footprint of its products and is working toward lowering impact across the full supply chain.
• Climate Goals: As part of the Deckers Brands group, Hoka has committed to Science-Based Targets, aiming for net-zero emissions by 2050.
• Circular Design Pilot Programs: Hoka has begun exploring closed-loop recycling and footwear takeback initiatives, with prototypes being tested to reduce end-of-life waste.

• DEI & Inclusive Movement: Hoka partners with organisations like Black Girls Run, Latinos Run, and The Running Charity to make running more inclusive and accessible.
• Ethical Manufacturing: All factories comply with fair labor and environmental standards, with regular audits and improvements through Deckers’ comprehensive supplier code of conduct.

As a business rooted in the outdoors and committed to protecting the places we play, Outside Sports values brands that balance innovation with integrity. We choose to stock Hoka because their mission reflects our own—designing gear that supports human movement while reducing environmental impact.

Their focus on low-impact materials, inclusive community partnerships, and meaningful climate goals shows that performance and purpose can go hand in hand. When you buy Hoka from Outside Sports, you're choosing cushioning that’s kinder to your body—and a company taking real steps toward a more responsible future.